Vaseline is a product with countless uses, but Gen Z hasn’t fully discovered its potential as the ultimate life hack product. What they have discovered, though, is the mother(load) of cheat codes: The Sims. To celebrate its 25th anniversary and the release of its first movie, we created an iconic collaboration. Exclusive cheat codes were hidden inside Vaseline jars. Billboards both inside and outside the game promoted the campaign, and Simfluencers helped spread the word across social media.